Specialty Coffee Market Access Workshop
Embedded Files
Presented by: Melisa Urtuzuastegui
Program Objetives
The primary objectives of this workshop are designed to empower green coffee producers with essential market insights and strategies.
By focusing on critical aspects of market entry, the program aims to enhance producers' understanding of the Gulf market dynamics and operational requirements.
Key Learning Goals
01
Identify and prioritize the right buyer segment (roasters, specialty cafés, hotel/F&B groups, distributors) for their specific lot profile.
02
Understand the real cost and compliance stack to land coffee in Dubai (Incoterms, food import registration, labeling, logistics via Santos–Sohar–Dubai or equivalent routes).
03
Structure a commercially sound offer — pricing logic tied to NY futures/differential, consignment vs. outright sale, payment terms.
04
Navigate Gulf business culture with confidence — relationship sequencing, negotiation pace, and trust-building norms that differ sharply from Western or Latin American buyer dynamics.
05
Leave with a written 90-day market entry action plan and a short list of qualified contacts to approach.
2 days - 8 hrs
Coffee Market Access Workshop
Full | Advanced Individual
2 days in Dubai or online.
All modules.
Market entry route map report.
5 hrs
Market Entry Orientation
5 hrs | Market Entry Orientation
Market insights shared.
Cultural highlights covered.
Action Plan Report.
3 hrs
Market Reality Check
3 hrs | Market Reality Check
Market insights shared.
Cultural highlights covered.
Verbal next steps outlined.
Why Matters Group?
Matters Group combines proven experience in origin positioning across global markets with deep expertise in GCC coffee dynamics and a strong UAE network of roasters, traders, and green coffee buyers.
Our personalized coaching approach bridges cultural and commercial gaps, helping brands align their origin story with premium wellness and hospitality positioning.
Page updated
Google Sites
Report abuse