Melisa Urtuzuastegui

CEO

With a background in consumer behavior, strategic positioning, and cross-cultural negotiation, Melisa works at the intersection of business, human psychology, and international growth. Her approach combines analytical thinking with a deep understanding of how people, cultures, and decision-making dynamics influence partnerships, investments, and long-term business success.

Over the years, she has developed relationships across the Middle East, Latin America, Africa, and Europe, supporting companies, investors, and institutions in navigating complex international ecosystems. Her work focuses on identifying high-potential opportunities, structuring strategic collaborations, and accelerating projects with scalable global impact, particularly in sectors related to sustainability, energy, infrastructure, and emerging technologies.

Melisa is known for her ability to connect diverse stakeholders — from founders and private investors to government representatives and technology providers — creating alignment between commercial objectives, cultural realities, and long-term vision.

Through Matters Group, she supports companies and ventures in international business development, strategic expansion, investor relations, partnership structuring, and ecosystem creation across global markets.

Saman Farooq

Director of Strategy & Operations

Saman Farooq works closely with leadership to drive strategic initiatives and oversee the execution of key business priorities across the organization. With a strong focus on structure, coordination, and performance, she plays an integral role in aligning operations with the company’s long-term objectives. Enabling leadership to remain focused on growth, expansion, and high-value decision-making.

Ximena Castro

Creative Director

With a background in digital graphic design, specializing in the development of strategic visual concepts and brand experiences. She leads creative direction across branding, content, and digital platforms, translating ideas into cohesive and impactful narratives.

With experience spanning design, production, and event direction, she brings a multidisciplinary approach to building meaningful and visually compelling brands.

Regina León

Law and International Relations Intern

Regina León López is a Law and International Relations student at Tecnológico de Monterrey and an intern with experience in risk management and international academic programs in New York, Geneva, the United Arab Emirates, and Qatar, with a focus on international trade, diplomacy, and strategic analysis.