Our Founder
Our Founder
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Melisa Urtuzuastegui is a highly accomplished business development, branding, and marketing expert with a strong footprint in the Middle East and Latin America.
Melisa plays a pivotal role in advancing the company’s strategic growth and international presence.
Over a decade of experience
Over a decade of experience
Melisa has built a reputation for driving impactful market expansion and forging high-value partnerships. As the International Expansion Ambassador and Project Lead for the Fintech World Cup México 2025 Qualifiers, she leads the organization of the first Mexican edition, connecting global fintech leaders and opening new opportunities for innovation.
Through her consultancy, Branding Matters; she is recognized for her tenacity, reliability, solution-driven and empowers clients to translate personal values and vision into actionable business strategies, guiding individuals and organizations towards measurable success.
Her academic credentials include a Project Management certification from Stanford University and a Master’s in Sales & Marketing from ESEM. As a certified ICF Coach, Melisa brings advanced leadership and team development skills to every project.
Matters Group is member of the
ArabBrazilian Chamber of Commerce.
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