Strategy & International Connections.
Strategy & International Connections.
lnternational Business Development & Advisory
We turn vision into global expansion.
At Matters Group, we specialized in business development and leading innovation projects across Latin America, Africa, and the Middle East.
We support companies entering new markets, build the right strategy, avoid cultural pitfalls, and secure strong partnerships.
With expertise in business development, consumer behaviour in international projects, we guide our clients step by step, making internationalization a safe, profitable, and sustainable process.
A milestone for Mexico and the Middle East
During Global Food Week-Abu Dhabi Food Exhibition, Melisa Urtuzuastegui from Matters Group and Blanca Martin from Vilore Foods Company Inc/ La Costeña announced the signing of a Memorandum of Understanding to establish the first Mexican Ready-to-Eat Halal food production plant in the UAE.
This strategic alliance combines Mexico’s culinary heritage with the UAE’s vision for innovation and food security, creating a new platform for Latin American brands to expand across the MENA region.
At Matters Group, we believe business is a language of connection — and this partnership reflects our mission to connect cultures through purpose, innovation, and trust.
El Correo del Golfo con Laura Roche Podcast
Coffee Business in the Middle East Podcast
We design tailored business strategies that align vision, resources, and market opportunities. From defining the business model to structuring partnerships, we help companies and entrepreneurs make strategic decisions based on data analysis, cultural intelligence, and long-term sustainability.
We guide companies seeking to enter or expand into new international markets. Our team provides market research, feasibility studies, legal and fiscal structure design, local partner identification, and entry strategies adapted to each region’s cultural, regulatory, and commercial context.
We advise on the identification, investment, and development of real estate projects with high potential for profitability and sustainability. We facilitate access to opportunities in emerging markets and connect investors with strategic projects across residential, commercial, and hospitality sectors.
We connect producers, distributors, and investors across continents through strong trade networks and institutional partnerships. We facilitate international trade of goods and services, ensuring efficient import/export processes, regulatory compliance, and sustainable supply agreements.
We build and strengthen purpose-driven brands. From visual identity to digital and positioning strategy, we help businesses communicate their authentic value, emotionally connect with their audience, and expand their global presence through consistent and culturally adapted narratives.
We design strategic experiences and relationships that amplify brand impact. We organize corporate events, trade missions, product launches, and international conferences — generating visibility, reputation, and meaningful connections with media, institutions, and key opinion leaders.
Founded by Melisa Urtuzuastegui, a global entrepreneur and intercultural strategist with over 15 years of experience in international business.
She has built strong bridges between Latin America, the Middle East, and Europe, leading projects in export, sustainable innovation, and business development.
Her vision combines strategic insight with cultural sensitivity, supporting companies to expand successfully in complex markets.
Fintech World Cup - Mexico 2025 Qualifiers
Mexico to the World
Thai Gate
The Real Deal
Slaw
Here-O Donuts
Capital Events- ADIFE
Project Origin - WOC